Sales Automation, Contact Management & Relationship Marketing 
For Office Systems Dealers

Market Mentor© is the result of over 15 years of continuing research and development, and our 35+ years experience in the Office Systems Industry. We designed it to provide Office Systems Dealers with the functionality needed to stay competitive and run their businesses more effectively. It consists of 3 individual but integrated databases: Company database, Contact database, and Equipment database. 

What you will see below are screen shots of the Market Mentor Database for Office Systems Dealers. 
Please call us at 800.875.7599 or email us at sales@oacinc.com for a live web-demo.

Sample COMPANY Record
Level 1 - Page 1 - General, Common Company Information

Sample CONTACT Record
Level 2 - Page 1 - General Individual Contact Information

Sample CONTACT Record
Page 2 - Sales & Marketing History

Sample EQUIPMENT Record
Each piece of equipment has it's own separate record

SALES & MARKETING LETTERS
MS-Word format with Market Mentor Merge Codes

    Automated Marketing Program

125 page New Business Development & Customer Care Plan 50 MS-Word letters and Email Templates in hard copy and electronic format 16 Pre-designed Sales Tracks and Automated Processes

Prospecting Click here to view a Sample Prospecting Track Letters: 4 steps – 3  letters & envelopes + follow-up reminder Email:   4 steps – 3 email messages + follow-up reminder Interested with Appointment Letters: 7 steps – 6  letters/faxes & envelopes + follow-up reminder Email:   4 steps – 3 email messages + follow-up reminder Interested without Appointment Letters: 7 steps – 6  letters & envelopes + follow-up reminder Email:   7 steps – 6 email messages + follow-up reminder Not Interested Now track Letters: 4 steps – 3  letters & envelopes + follow-up reminder Email:   4 steps – 3 email messages + follow-up reminder Lost Sale Letters: 7 steps – 6  letters & envelopes + follow-up reminder Email:   7 steps – 6 email messages + follow-up reminder New Customer Letters: 4 steps – 3  letters & envelopes + follow-up reminder Email:   4 steps – 3 email messages + follow-up reminder Customer Care Click here to view the Customer Care section of Market Mentor Manual.  Letters: 5 steps – 4 letters & envelopes + follow-up reminder Email:   5 steps – 4 email messages + follow-up reminder Nurture Letters: 13 steps – 12 letters & envelopes + follow-up reminder Email:   13 steps – 12 email messages + follow-up reminder

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Description of Automated Marketing Tracks

 

Prospecting: Most first and second calls on a new prospect are introductory, rapport building sessions. This is a necessary step in the sales process but it is both expensive and time-consuming.

We've prepared a series of three letters designed to professionally introduce your company and representatives to your suspects and prospects. Once all three letters have been sent, the system places a reminder on the sales administrator's calendar to ensure proper follow up.

A phone call to the suspect and assuming they make contact, only three things can happen:
    1. They are interested
    2. They are not interested right now
    3. They are not interested at all

Based on their response, you would re-assign the contact to one of the following tracks.

Interested: This track is designed to move the prospect through the Interested Track steps to ensure prompt and professionals follow up. Interested responses fall into 2 categories:
    1. Interested and qualified – Appointment set
    2. Interested and qualified – No appointment
    3. Not Interested now and qualified

Studies have found that up to 63% of all leads turn into a sale for somebody within a year. If it takes 8 contacts to make the average sale and 80% of sales people give up after the 3rd contact, there’s a lot of business out there for the taking if you have a structured lead management plan in place to ensure that good opportunities don’t fall through the cracks just because of a timing issue. This track is designed to help you "stay on your prospect’s minds" without "getting on their nerves" …automatically! And, without wasting valuable sales time on good prospects who just are not ready to buy right now.

Not Interested: This track is designed to help you "stay on your prospects' minds, without getting on their nerves" in case they in front of the prospect, even it they are not interested at all. This is very similar to the ‘Interested, but not Now’ track. The only difference is that the letters are spaced out by approximately 90 days instead of 45.

Lost Sale: This track is designed for those "rare" cases when you‘ve done your best but lost the sale. One far too common response to losing a sale is to react emotionally, criticize their decision and run the risk of closing the door for any future business. Another response is the one we suggest in the "lost sale" track. Used properly, it will establish you as a professional and keep the door open in case . .
    1. The solution they selected is not quite as great as expected
    2. The sales rep does not service the account as promised
    3. They leave and need a product like yours at a different company

Customer Care: This track is designed to ensure that we
    1. Thank new customers for their business

    2. Follow up after-the-sale to make sure they are happy with their decision
    3. Minimize "buyer’s remorse"
    4. Stay in touch without getting in the way
    5. Cross-sell other products to a happy customer
    6. Gain referrals
    7. Retain the customers we’ve spent so much time and money on while acquiring them.

   
New customers will always receive 3 letters and a phone call within the 1st month. Afterwards, each customer will receive a thank you letter every 45 days to remind them that you’re interested in their success, offer your assistance and thank them again for their business.

For questions and pricing information, contact sales@oacinc.com or call 800-875-7599