Telemarketing & Lead Generation Services

We offer a variety of lead discovery and development options to meet the needs and budget of our diverse customer base.

We have 3 professionally-managed call centers located in California, Georgia, and Illinois with a total of over 100 telemarketers. Depending on the Lead Generation option that best matches your needs, we will assign your project and manage the appropriate call center staff to achieve the best price-performance results for you. We usually assign the same person or persons to work on your projects unless for some reason you prefer to make a change.

Although we use the latest state-of-the-art call center technology, we do not use predictive dialers. When your prospect answers their phone, there is no pause between then and the time we introduce ourselves.

Your investment depends on which approach you want us to use to manage the project. While prices may change without notice, and before our website can be revised, please contact us at 800-875-7599 or sales@oacinc.com for current options and pricing.

1. TELEMARKETING: You provide the list, we call from the list and email you a database file at the end of each day containing  the leads for the day. Includes telemarketing, setup, script preparation, emailing of leads once per day. more info on available telemarketing services

2. RELATIONSHIP MARKETING: We prepare a series of personalized letters to each prospect to prepare them before our call by telling them; 1) who you are, 2) what you do, and 3) why they should talk with us when we call. Includes telemarketing, setup, script preparation, emailing of leads immediately, ongoing follow up, and preparation and printing of up to 1,500 letters (3 per contact) for you to print from our web servers to your local printer and mail locally or we can print and mail for you from our location.  short PowerPoint slide presentation on relationship-based lead development

The results of using the relationship marketing approach, in terms of  both leads generated and professional image left with your prospects, is typically 30-40% better than telemarketing only. Because more people remember you from the pre-call letters, they like your more professional  approach as compared to other "hard-sell" tactics, and when their gatekeeper asks if your prospect is expecting our call, we can honestly say yes, which increases our call-to-contact ratio, maximizes our calling time and results.

Actions Performed: (May be modified as required)
  Week 1: 125 letters: 125 Intro1 letters to group 1
  Week 2: 250 letters: 125 Intro1, 125 Intro2 letters to groups 1 & 2
  Week 3: 375 letters: 125 Intro1, 125 Intro2, 125 Intro3 letters to groups 1, 2, 3
  Week 4: 375 letters: 125 Intro1, 125 Intro2, 125 Intro 3 letters to groups 2, 3, 4 + 125 calls to group 1
  Week 5: 250 letters: 125 Intro2, 125 Intro3 letters to groups 2, 3, 4 + 125 calls to group 2
  Week 6: 125 letters: 125 Intro3 letters to group 4 + 125 calls to group 3
  Week 7: 125 calls to group 4
  Week 8-12: Follow up calls to FYI's and non-contacts + assign to follow up tracks 

Note: An appointment confirmation email will be sent to you and to your prospect.

Benefits:
Residual effect: In addition to the leads, unlike traditional cold call telemarketing that ceases after the calls, with MMOL after the 1st 90 days, 90% of your suspects still have one or more of your personal letters on their desk, because not all of them were not discarded (just take a look in your inbox). But even if they throw them away, you've made 4 positive, professional impressions, which will increase your chances of being remembered favorably when they are interested. Those remaining 470 +- of the 500 suspects could turn into leads in the 2nd, 3rd, or 4th quarter if nurtured properly.

FREE Automatic follow up: Another benefit of Market Mentor Online relationship marketing approach is there is no additional charge to place any or all "not interested or call back later" contacts on an automatic email or letter based "keep in touch" sales track until they become interested. Assuming that your salespeople can convert only 25% of the leads that should result in 3-6 sales for a cost of only $100 - $200 per lead. Click here to see all 8 Market Mentor Sales Tracks available for your unlimited use as a subscriber.

Ongoing Lead Development: Where you will really see a ""compounding" " effect is during the 2nd, 3rd, 4th quarters when you are not only generating 20-30 new leads per quarter but you will be reaping the benefits of all the automated follow up MMOL does for you.

One quarter will prove the potential of the MarketMentorOnline relationship-based lead development process and it will usually pay for itself during the 1st or following quarter. But subscribing to MMOL's "Virtual Sales Management" program as a permanent member of your staff will pay recurring dividends for years to come.